DigiTales & Other Stories

Media Week here in the UK, have partnered with Microsoft Digital Advertising Solutions to bring interviews with media industry notables to the very small screen.

Media Week TV anchorman Steve Barrett is actually the publication’s editor. Using his clout to wrestle high-profile names in the media industry onto his couch for a chat, Steve’s managed to secure spots with Michael Heseltine, Michael Grade, and more recently Facebook commercial director, Blake Chandlee.

The latest luminaries, talking about how they’re handling the editorial and commercial tranistion to the online world, are Nicholas Coleridge, managing director of British Condé Nast, and Simon Waldman, group director of digital strategy and development at Guardian Media Group. Check out what they have to say here!

 http://www.myspace.com/superbowlads

I’ve just nearly vommed into my curry watching their new vid for Children In Need on BBC1.

Come on Beeb!

Is it really appropriate to have five 50 fifty-year-old, talentless oafettes, writhing around in various states of undress, and miming ever so badly, representing your magnificent efforts for a kids charity?

Methinks not! - Wonder how long before it’s up on YouTube?

Personally I think this version’s much better - Who is she?

I was in the US last week on holiday in Cape Cod (stay in Chatham - it’s gorgeous!) and while watching the plethora of ads on TV for all the medicines Americans seem to think they need, I had a thought…

They should all tell the TV companies which allergies, conditions, diseases and idiosyncrasies they have in order to filter out ads for medicines they shouldn’t be seen dead taking.

The final few seconds of the ads drive me mad! –“If you have angina, tuberculosis, warts (of any kind), breathing difficulties, issues with tissues, a walking stick, a wheel chair or a stair lift, this medicine may not be appropriate for you”.

The extra airtime must cost these companies millions, so why not give them an opportunity to target the ads to viewers who might not blow up if they take them. This is all part of the wider story with digital advertising regarding publishers needing to help advertisers to target ads better, and users wanting to personalise their ad-viewing experience to make it more relevant.

I hate soccer with a passion and I loathe tapioca and carrots – I never want to see another ad for any of them – so where can I go to stop getting bombarded by ads to do with stuff I’m not interested in?

If the ad doesn’t get served to me, the advertiser’s ROI goes up, no? Digital will address this…….one day…..

Like the new Dyson ad? – Instead of banging on about how great the suction is, or how much dog hair it can deal with, it draws attention to how much factory testing goes into producing the things. 

Perhaps to justify the price…..?

I followed the link online because I thought they were joking but apparently not!!!!!

And they’re tracking clicks through from the microsite to their store which thousands wouldn’t think to do…