Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
Some great content on the Microsoft Advertising and adCenter Blogs this week!
Cannes Lions 2010 – Interview with CEO Phil Thomas #CannesLions
World Cup 2010: Bing’s Brilliant Football Facts
Carolyn Everson Joins Microsoft Advertising as Head of Global Ad Sales
They Searched Bing, Won Bling and Reign Supreme
Yusuf Mehdi Keynote, SMX Advanced Seattle 2010: New social vertical from Bing
Cute (yes I’ve spent too much time in the US) video from Paolo Tosolini featuring his son demoing a sophisticated way to impress recruitment in Redmond.
Microsoft Tag is just out of beta so check it out and set up one of your own.
The Internet Explorer 8 team have set up the Life Academy site to inspire 18-25 year olds to come up with an idea for the chance to win £10K to make that idea come alive.
“Internet Explorer is constantly improving to help you socialise with your friends, work smarter and make life easier. Now we’d like to give you the opportunity to bring your own ideas to life and help shape the future.
Internet Explorer 8 Life Academy is a competition which celebrates the Internet, its wealth of possibilities and lets you explore your potential.
From the environment to the arts, simply tell us your idea for making a difference in the world. If you impress our judges you could turn your idea into reality. And, just like Internet Explorer 8, we’ll help you on your way to achieve the best possible results.”
The team did some in-depth research into the “Net Set” generation and found:
Find out more on the research here and don’t forget to spread the word about the competition by retweeting this post or pointing young people to the Life Academy site.
Digital Hollywood is going great here on Santa Monica beach in Los Angeles. The Loews Hotel is excellent and the digital discussion has been fast and furious.
I’ve cranked out about 5 posts so far.
Here are the top 3:
Multi-Screen Advertising Gets Upfront at Digital Hollywood
Video: Talking Advertising Accountability at Digital Hollywood 2010
Video: Xbox LIVE and Branded Entertainment at Digital Hollywood
The huge news from yesterday is that we’re hosting TED at Cannes this summer.
For anyone who doesn’t know about them, they run these talks where people from all walks of life come and share ideas to an live audience and the videos get seen my thousands across the web.
I download them to my Zune HD and watch them on the train.
One of my favourites is Blaise Aguera y Arcas from Microsoft (who I met a few years ago to discuss how best to demo Photosynth) talking about Bing Maps.
We are very excited about the TED event. We’ll have access to the speakers and will be interviewing and blogging from the venue too so check out our Cannes Lions 2010 page for updates.
Went out last night with my mate David McKimmie who was regaling stories of his latest movie exploits. He’s a post production supervisor for FOX and has just finished Wall Street 2 with Oliver Stone.
While were in Sushi Roku on Ocean, I spotted Peter Gabriel about 4 feet away.
I’m a huge fan, but reminded myself of how embarrassed I felt for interrupting Ian Botham’s dinner a few years ago in London.
I didn’t bother him.
But if I had, just think of what he could do with a Surface table at one of his live shows?!
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