Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
I’m in the Big Apple this week for Advertising Week covering the event for Microsoft Advertising.
Follow all our news and videos here Advertising Week 2010
And follow us on Twitter!
Seth Godin kicked off with an awesome presentation!
Our intro video below:
Re-posting this video seeing as I’m down in Singapore right now.
I’m en route to Hong Kong to see the Microsoft Advertising Asia team there and speak at SES Hong Kong.
I’ll be on the B2B ROI and Social Media panel with Eddie Choi at the helm.
Lots to come from this part of the world. I met a lot of agency and brand execs while I was in Cannes.
Check out these video interviews from our Microsoft Advertising YouTube Channel from the advertising festival in the South of France
Trying to keep Tiger Beer in business until Lee Odden and others get here 
Thought I’d start adding one of my fave photos every time I post some content from other blogs I have a hand in.
Today’s is a snap from a game drive at dawn in the Kruger National Park in South Africa last year. We were staying at the Arathusa Game Lodge on a holiday we’ll never forget.
Anyway…………….day dream over!
Microsoft Advertising Blog
Attention Please: Advertising in the Age of Overload
Think Visibility 2010 – Microsoft Advertising Speaking on Social Media and Community
Microsoft Advertising Asia Digital Showcase Video and Online Marketing Resources
UK OFCOM Report Proves Multi-Screen is Marketing Manna
Admira – Bringing the Emotion to Digital Affordably via TV
Microsoft Advertising TV – Episode 1 – Multi-screen Digital Research, Spikes Asia, Cloud Computing
Microsoft adCenter Blog
Yahoo! and Microsoft Search Alliance News: Organic Search Update on the Bing Blog
Digital Image: Looking After Your Online Reputation
Updated Tutorials for adCenter Desktop Beta in the Microsoft adExcellence Classroom
SES San Francisco: All Customers Are Not Created Equal
SES San Francisco: Making the Leap From Search to Display
I’ve been a very bad person and not written for Media Week for a while so promise to get back on it next week after our long weekend in the Isle of Arran.
Just posted on the Microsoft Advertising Blog about our digital advertising case studies which are all up on our ad site in Silverlight glory.
Includes insight from campaigns we’ve run for Pepsi, Sony, Sprint, Coca-Cola, Bing, Cadbury, P&G, Toyota, Kia, Nivea and loads more.
Pretty cool that you can pick and choose via different criteria.
The team say it’s set to grow as we get more and more advertisers to partner with us on talking about their campaigns in detail.
The Wall Blog
Link Bait! How to Stand Out on Twitter
Microsoft Advertising Blog
Microsoft’s Rick Song Wins The Advertising Club President Award
Microsoft Advertising Unveils Online Circulars for MSN Local Edition (U.S.)
Introducing Our New UK Performance Team
Xbox Lips Lite Case Study has Games Advertising Singing Digital
Microsoft adCenter Blog
Yahoo! and Microsoft Search Alliance News: Yahoo! Advertisers Will Begin Transition Soon
SEM Intermediate Series: Simple Uses of Dynamic Text in Your Microsoft adCenter Campaigns
Back to School PPC Optimization Tips, Research and Downloadable Keyword Lists
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