Social Media

Social Media & Escape to the Country AGAIN!!

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Over 3 years ago Ashley and I appeared on the UK property show Escape to the Country.

All these years later, it’s STILL getting repeated (must be more than 10 times now so they’re getting their mileage out of it) and every time I find out through social media.

The above was taken by our friend Katie who lives in Sussex and she posted it to her Facebook page tagging me saying “AGAIN!???”

Another friend, Carey, posted:

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But these are friends. People that know us.

What about people who don’t? Well when I know we’ve been on, I love to see what people are saying on Twitter:

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All pretty innocuous right? But good fun to eavesdrop on complete strangers’ viewing habits.

Then:

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My next favourite things is to reply to people who say things like that:

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To which I got an immediate reply:

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And then:

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Now this was all a bit naughty of me and the lady then got chatty and was very nice (that’s why I’ve scrubbed her name out, although you could easily work out who she was) but it just goes to show what kind of feedback social media can provide and just how people react when, as she says, they are “rumbled”.

Food for thought for brands on a bigger scale?

BTW if you’ve seen the show, we couldn’t afford any of the houses as the house market had crashed between when we applied and when we did the filming. It was good fun and Alistair Appleton was a lovely man!

Pioneers of Digital Book Website Launched

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Overjoyed to announce that the website to accompany our book Pioneers of Digital has now officially launched.

Designed by Kean Richmond who works for the fabulous Dave and Becky Naylor at Bronco, a UK-based Web Design and Search Marketing agency, the site includes the usual “About” areas and also an advertising blog where we’ll be writing about our adventures writing the book as we run up to launch in October 2012.

We’ll be adding sections highlighting each of the pioneers too, plus a video gallery which should make it a useful, informative and engaging place to get some digital inspiration.

Do take a look and let me know what you think and thanks again to Kean, Dave and Becky!

We’re also building up a following on Twitter and Facebook, so you can pick up all our news there too!

Just putting the finishing touches to the book now, so stay tuned!

Bing–Latest on Social Media, Mobile & Local from Stefan Weitz

I’m in New York right now and met up with Bing colleague Stefan Weitz to discuss in this video the latest and greatest with the search (decision) engine that, with integration with Yahoo!, means we now have 30% market share in the US.

He has some great things to say about the social signal integration Bing is doing, plus some stuff around mobile and local.

Other coverage from SES NYC:

Is the Search Alliance Paying Off for Search Marketers?

Video: Small Business PPC 101 Tips at SES NYC 2011

SES NY: Re-Thinking Success in Social Media

Video: Bing Webmaster Community & SMB SEO with Duane Forrester at SES NYC

SES Kicking off Strong! Search: Where to Next?

Yahoo! and Microsoft Search Alliance State of the Union

Please share…..more soon!

How to Win at Cannes Lions 2011 by JWT’s Fernando Vega Olmos

Love these simple tips on how to win a Cannes Lion from Fernando Vega Olmos, JWT’s Worldwide Creative Council Chairman.

1) Have an idea! Can you communicate it in a Tweet? 140 characters seems to be the new elevator pitch. Show it to your creative colleagues. Do they get jealous?

2) Get the message across well in the first 30 seconds. Grab attention and then let it breathe and be enjoyed.

3) Explain the cultural context. Not all judges will be from your neck of the woods.

Keep it simple and entertaining…..oh and say a prayer!

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Looking forward to covering the festival again this year.

Will you be there?

Can’t view the video? Click here!

Sports Illustrated Swimsuit Edition Dips with Microsoft Tag

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Our friends over at Microsoft Tag have helped Sports Illustrated take the plunge into mobile marketing-land with their revealing Swimsuit Edition.

When readers scan the tag they can:

· Vote for their favourite of the eight models competing for the chance to be a SI Swimsuit rookie in the 2012 issue. They can view photos and video of each model.

· Watch behind-the-scenes video of all 17 models in the 2011 issue.

· Share videos via Facebook, Twitter or e-mail.

· See their favourite 2011 models in “Model vs. Model,” featuring swimsuit models matched with a Nissan car.

· Download Sports Illustrated’s new Swimsuit Mobile App.

Great stuff from a team who’ve been covering a lot of ground recently like the new USA Today execution and 3M.

To time-pressed to read?

Spend 90 seconds watching the below video to see what Tag has to offer.

Some Social Media Week 2011 Blog Coverage

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Well! If we’d known what we know today on Wednesday, I’m sure there’d have been a much different conversation between me and Ash Choudhury from Nokia as we waited for the social media for big brands panel to start.

Undressing Figleaves ByBox Building Projector Advertising

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Got a bit distracted last night by this projector ad on the side of a building in Hammersmith. Apparently they were showing up on buildings near our offices in Victoria too.

I like this approach.

You don’t expect it to be there, it’s dynamic, it captivates and engages, and has something for everyone – a girl in the office was most enamoured with the guy model that appears shortly after this lady.

Best Social Media for Business Presentation Ever?

This came 3rd in Slideshare’s competition for the world’s best presentations.

Wonderfully visual, full of current stats and helpfully frank and to the point, you could do worse than pass this around your business…..

……along with our Social Media White Paper (PDF) of course!

F1 Inside Ferrari Photo App on iTunes

My mate Jon Nicholson, who I mentioned last week, has just released his first photography app called Inside Ferrari for the *cough* iPad.

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It’s a nifty and colourful fly-on-the-wall look at the round and round world of Grand Prix and Formula One racing, tracking the Ferrari team through their Michael Schumacher inspired world domination.

It’s Jon’s first foray into disseminating his work through new digital channels.

Check it out and let us know what you think.

Looking forward to seeing some of his stuff developed for the Windows Phone or Xbox soon!

Social Media White Paper Now On Slideshare

Just kicked off our Microsoft Advertising Slideshare presence……

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