Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
A snapshot of Walt Mossberg’s interview with Steve Ballmer at All Things Digital – Yusuf Mehdi does the demos which draw gasps and cheers from the crowd.
Take note from Steve on how exactly to say BING!
I’ve not written about this awesome little program on my blog until now.
No reason other than I suppose I forget sometimes that although I write a lot on the adCenter Blog, there are other channels I can talk about the great work our teams at Microsoft do.
In a nutshell the Microsoft adCenter Excel Add In Keyword Research Tool lets you plug in a keyword and assess how many people search using that word in a given time period.
It will also tell you what other searches contained that term.
So not just “camera” but also “digital camera” “SLR Camera” “Camera Stores in Cardiff” or “my camera oh oh, my camera never lies anymore” (assuming people are looking for Bucks Fizz lyrics!)
The killer app for me is the demographic tool which lets you see which demographic – age and gender – is typing in that keyword more than any other?
Why is it important?
Well never before have you had so much rich data to use when marketing online…..or offline for that matter.
Knowing the different keywords that are associated with your products, services and brand and your competitors brands is important when you’re building out web or PPC keywords, content and ad copy.
But if you know what the audience that is most interested in learning more you can tailor your marketing accordingly.
Women aged between 18 and 25 are going to require a very different message than the kind you’d use to target a guy aged 50-65 so having a better understanding of who your customers are helps you come up with marketing that will resonate.
So download the Keyword Research Tool now and give it a whirl – you will NOT be disappointed!
We’re piloting the new version which has UK data at the mo so watch out for that on the adCenter Blog!
5 flights, 4 countries, 3 hotels, 2 hangovers and only 1 life!
The last couple of weeks have been madder than Mad Jack McMad!
1st there was Iceland and www.rimc.com – check out mine and Rand Fishkin’s post and my Facebook Photos for some insight into that incredible few days!
Then there was SES New York – check out our wild and whacky videos here, here & here!
After a pit stop in Boston to visit my mate Dom Doyle who teaches Theology at Harvard, it was onto Toronto where I spent time with the Canada team and participated in a round table with some of Canada’s finest press folk and managed an amusing dinner out with Vanessa, Danny and Andrew & Mona from www.PageZero.com
Now I’m in Seattle meeting with my team, planning the next year’s worth of excitement and doing lots of work during downtime on the wedding!
After two weeks it’s a bit odd being away from Englandshire, but travelling sure makes sure you’re busy.
It amuses me how some people seem to think it’s all glitz and glam, but believe me you yearn for your own bed and a daily dose of Radio 5 Live!
The key is to make long trips comfortable and I have some tips on how to get the most from your mileage…….but I’ll save them for another day!
BTW – If anyone can name the BBC comedy and character who says the words in the title of this post, I’ll send them a surprise!
More photos from day 2 of Search Engine Strategies in New York
I’m tweeting like a mad man at http://Twitter.com/adCenterBlog and we’ll have a recap video at www.adCenterCommunity.com soon!!!
Pictures from Search Engine Strategies New York!
We’ll have a full round up on the Microsoft Advertising Community site later!!
Make sure you follow our Tweets too: http://Twitter.com/adCenterBlog
This week is going to be awesome for all of us!
Awesome for me because on Thursday I fly with Ashley and some of the finest minds in online marketing to Reykjavik in Iceland for the Reykjavik Internet Marketing Conference.
Awesome for you, because you’re going to have the laugh of your life on Friday 20th at 5.15pm if you watch BBC 2 and catch us touring the wilds of East Sussex looking for a house to escape to with Alastair Appleton of “Cash in the Attic” fame!
You can see some of the photos of the four day shoot here and the funny thing is, because we’re at the conference, folks over here in the UK will be the first to see the show so please let us know what you think/laughed at.
To be honest it’s a little nerve-wracking as there was so much footage there could be many angles they could take – I just hope me quoting Tom Hanks in Forrest Gump by accident has made it to the cutting room floor!
As for the conference, well Kristjan Mar Hauksson has done a great job assembling the likes of Rand Fishkin, Shari Thurow, Anne Kennedy, Dixon Jones, Andy Atkins-Kruger and Adam Lasnik to inject some internet marketing know-how into the Icelandic marketing community.
I’ll be speaking on online youth marketing with Sion Portman from Nike which I’m looking forward to enormously!
Have to say, Kristjan continues to be one of the best loved, jolliest and most generous people in the industry.
He’ll be in New York for SES so say hi and buy him a beer or 5!
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