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	<title>Mel Carson: Blog, Reviews &#38; Photos on Tech, Taste &#38; Travel &#187; Search Engine Marketing</title>
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	<link>http://www.melcarson.com</link>
	<description>Mel Carson&#039;s Photo and Review Blog on Technology, Food and Travel</description>
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		<title>Speaking at SES Hong Kong &amp; Online Advertising in Asia Video</title>
		<link>http://www.melcarson.com/speaking-at-ses-hong-kong-online-advertising-in-asia-video.html</link>
		<comments>http://www.melcarson.com/speaking-at-ses-hong-kong-online-advertising-in-asia-video.html#comments</comments>
		<pubDate>Tue, 07 Sep 2010 14:37:39 +0000</pubDate>
		<dc:creator>Mel Carson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Conferences]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Video]]></category>

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		<description><![CDATA[Re-posting this video seeing as I’m down in Singapore right now. I’m en route to Hong Kong to see the Microsoft Advertising Asia team there and speak at SES Hong Kong. I’ll be on the B2B ROI and Social Media panel with Eddie Choi at the helm. Lots to come from this part of the [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/jy7nXKpSER0?fs=1&amp;hl=en_GB"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/jy7nXKpSER0?fs=1&amp;hl=en_GB" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
<p>Re-posting this video seeing as I’m down in Singapore right now.</p>
<p>I’m en route to Hong Kong to see the <a href="http://advertising.microsoft.com/asia" target="_blank">Microsoft Advertising Asia</a> team there and speak at <a href="http://www.searchenginestrategies.com/hongkong/" target="_blank">SES Hong Kong</a>.</p>
<p>I’ll be on the <a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/09/01/talking-b2b-social-media-roi-at-ses-hong-kong-2010.aspx" target="_blank">B2B ROI and Social Media</a> panel with Eddie Choi at the helm.</p>
<p>Lots to come from this part of the world. I met a lot of agency and brand execs while I was in Cannes.</p>
<p>Check out these video interviews from our <a href="http://www.youtube.com/microsoftadvertising" target="_blank">Microsoft Advertising YouTube Channel</a> from the advertising festival in the South of France</p>
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<p>Trying to keep Tiger Beer in business until <a href="http://www.toprankblog.com" target="_blank">Lee Odden</a> and others get here <img style="border-bottom-style: none; border-right-style: none; border-top-style: none; border-left-style: none" class="wlEmoticon wlEmoticon-winkingsmile" alt="Winking smile" src="http://www.melcarson.com/wp-content/uploads/2010/09/wlEmoticonwinkingsmile.png" /></p>
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		<slash:comments>2</slash:comments>
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		<title>Blog Round Up for August &#8211; Lots of Juicy Content</title>
		<link>http://www.melcarson.com/blog-round-up-for-august-lots-of-juicy-content.html</link>
		<comments>http://www.melcarson.com/blog-round-up-for-august-lots-of-juicy-content.html#comments</comments>
		<pubDate>Thu, 26 Aug 2010 08:46:41 +0000</pubDate>
		<dc:creator>Mel Carson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Conferences]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.melcarson.com/blog-round-up-for-august-lots-of-juicy-content.html</guid>
		<description><![CDATA[Thought I’d start adding one of my fave photos every time I post some content from other blogs I have a hand in. Today’s is a snap from a game drive at dawn in the Kruger National Park in South Africa last year. We were staying at the Arathusa Game Lodge on a holiday we’ll [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.melcarson.com/wp-content/uploads/2010/08/africansunsetkruger.jpg"><img style="background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px; padding-top: 0px" title="african-sunset-kruger" border="0" alt="african-sunset-kruger" src="http://www.melcarson.com/wp-content/uploads/2010/08/africansunsetkruger_thumb.jpg" width="554" height="371" /></a></p>
<p>Thought I’d start adding one of my fave photos every time I post some content from other blogs I have a hand in.</p>
<p>Today’s is a snap from a game drive at dawn in the Kruger National Park in South Africa last year. We were staying at the <a href="http://www.arathusa.co.za/" target="_blank">Arathusa Game Lodge</a> on a holiday we’ll never forget.</p>
<p>Anyway…………….day dream over!</p>
<p><strong>Microsoft Advertising</strong><strong> Blog</strong></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/08/23/attention-please-advertising-in-the-age-of-overload.aspx">Attention Please: Advertising in the Age of Overload</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/08/25/think-visibility-2010-microsoft-advertising-speaking-on-social-media-and-community.aspx">Think Visibility 2010 – Microsoft Advertising Speaking on Social Media and Community</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/08/24/microsoft-advertising-asia-digital-showcase-video-and-online-marketing-resources.aspx">Microsoft Advertising Asia Digital Showcase Video and Online Marketing Resources</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/08/19/uk-ofcom-report-proves-multi-screen-is-marketing-manna.aspx">UK OFCOM Report Proves Multi-Screen is Marketing Manna</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/08/18/admira-digital-tv.aspx">Admira &#8211; Bringing the Emotion to Digital Affordably via TV</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/08/16/microsoft-advertising-tv-episode-1-multi-screen-digital-research-spikes-asia-cloud-computing.aspx">Microsoft Advertising TV &#8211; Episode 1 &#8211; Multi-screen Digital Research, Spikes Asia, Cloud Computing</a></p>
<p><strong>Microsoft adCenter Blog</strong></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/08/24/yahoo-and-microsoft-search-alliance-news-organic-search-update-on-the-bing-blog.aspx">Yahoo! and Microsoft Search Alliance News: Organic Search Update on the Bing Blog</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/08/25/digital-image-looking-after-your-online-reputation.aspx">Digital Image: Looking After Your Online Reputation</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/08/23/updated-tutorials-for-adcenter-desktop-beta-in-the-microsoft-adexcellence-classroom.aspx">Updated Tutorials for adCenter Desktop Beta in the Microsoft adExcellence Classroom</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/08/19/ses-san-francisco-all-customers-are-not-created-equal.aspx">SES San Francisco: All Customers Are Not Created Equal</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/08/18/ses-san-francisco-making-the-leap-from-search-to-display.aspx">SES San Francisco: Making the Leap From Search to Display</a></p>
<p>I’ve been a very bad person and not written for <a href="http://community.brandrepublic.com/blogs/digitales/default.aspx" target="_blank">Media Week</a> for a while so promise to get back on it next week after our long weekend in the <a href="http://www.bing.com/images/search?q=isle+of+arran&amp;FORM=BIFD#" target="_blank">Isle of Arran</a>.</p>
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		<title>Links from Other Blogs I Write for 6/8</title>
		<link>http://www.melcarson.com/links-from-my-other-blogs-68.html</link>
		<comments>http://www.melcarson.com/links-from-my-other-blogs-68.html#comments</comments>
		<pubDate>Fri, 06 Aug 2010 17:29:49 +0000</pubDate>
		<dc:creator>Mel Carson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Conferences]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.melcarson.com/links-from-my-other-blogs-68.html</guid>
		<description><![CDATA[The Wall Blog Link Bait! How to Stand Out on Twitter Microsoft Advertising Blog Microsoft’s Rick Song Wins The Advertising Club President Award Microsoft Advertising Unveils Online Circulars for MSN Local Edition (U.S.) Introducing Our New UK Performance Team Xbox Lips Lite Case Study has Games Advertising Singing Digital Microsoft adCenter Blog Yahoo! and Microsoft [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/22/Digital-Research-Consumer-Multi-Screen-Study-Microsoft-Wunderman-.aspx" target="_blank"><img style="border-bottom: 0px; border-left: 0px; display: inline; border-top: 0px; border-right: 0px" class="wlDisabledImage" title="7220.white_5F00_paper_5F00_37C2F29D" border="0" alt="7220.white_5F00_paper_5F00_37C2F29D" align="right" src="http://www.melcarson.com/wp-content/uploads/2010/08/7220.white_5F00_paper_5F00_37C2F29D.jpg" width="190" height="244" /></a></strong></p>
<p><strong>The Wall Blog</strong></p>
<p><a href="http://www.wallblog.co.uk/2010/07/29/link-bait-how-to-stand-out-on-twitter/">Link Bait! How to Stand Out on Twitter </a></p>
<p><strong>Microsoft Advertising Blog</strong></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/08/04/microsoft-rick-song-wins-advertising-club-president-award.aspx">Microsoft’s Rick Song Wins The Advertising Club President Award</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/08/02/microsoft-advertising-online-circulars-msn-local-edition-US.aspx">Microsoft Advertising Unveils Online Circulars for MSN Local Edition (U.S.)</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/29/introducing-our-new-uk-performance-team.aspx">Introducing Our New UK Performance Team</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/27/xbox-lips-lite-case-study-games-advertising-digital.aspx">Xbox Lips Lite Case Study has Games Advertising Singing Digital</a></p>
<p><strong>Microsoft adCenter Blog</strong></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/08/05/yahoo-microsoft-search-alliance-news-yahoo-advertisers-will-begin-transition-soon.aspx">Yahoo! and Microsoft Search Alliance News: Yahoo! Advertisers Will Begin Transition Soon</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/08/03/sem-intermediate-series-simple-uses-of-dynamic-text.aspx">SEM Intermediate Series: Simple Uses of Dynamic Text in Your Microsoft adCenter Campaigns</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/07/30/back-to-school-PPC-optimization-research-keywords.aspx">Back to School PPC Optimization Tips, Research and Downloadable Keyword Lists</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/07/28/bing-ice-cream-photos-and-fun-stats.aspx">Bing UK Summer Ice Cream Giveaway Photos and Fun Stats</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Yahoo! Bing Microsoft adCenter Search Deal Video</title>
		<link>http://www.melcarson.com/yahoo-bing-microsoft-adcenter-search-deal-video.html</link>
		<comments>http://www.melcarson.com/yahoo-bing-microsoft-adcenter-search-deal-video.html#comments</comments>
		<pubDate>Tue, 03 Aug 2010 22:34:14 +0000</pubDate>
		<dc:creator>Mel Carson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.melcarson.com/yahoo-bing-microsoft-adcenter-search-deal-video.html</guid>
		<description><![CDATA[Nice little video which tells the story behind the Search Alliance plus Microsoft and Yahoo’s commitment to our advertisers.]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="385"><param name="movie" value="http://www.youtube.com/v/kcKcOQNWhgo&amp;hl=en_GB&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/kcKcOQNWhgo&amp;hl=en_GB&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="385"></embed></object>
<p>Nice little video which tells the story behind <a href="http://www.SearchAlliance.com" target="_blank">the Search Alliance</a> plus Microsoft and Yahoo’s commitment to our advertisers.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Two interviews plus Links From My Other Blogs</title>
		<link>http://www.melcarson.com/two-interviews-plus-links-from-my-other-blogs.html</link>
		<comments>http://www.melcarson.com/two-interviews-plus-links-from-my-other-blogs.html#comments</comments>
		<pubDate>Tue, 27 Jul 2010 09:43:52 +0000</pubDate>
		<dc:creator>Mel Carson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.melcarson.com/two-interviews-plus-links-from-my-other-blogs.html</guid>
		<description><![CDATA[Q&#38;A: Microsoft Advertising&#8217;s Mel Carson on building communities Super-chuffed to have been asked by Jake Hird at Econsultancy to contribute an interview to their blog. I’ve known him for a while now and am always impressed with his industry knowledge, and the way he spreads such great and useful insight on Twitter etc… Just happened [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://econsultancy.com/blog/6310-q-a-microsoft-advertising-s-mel-carson-on-building-communities"><img style="border-bottom: 0px; border-left: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px" class="wlDisabledImage" title="image" border="0" alt="image" src="http://www.melcarson.com/wp-content/uploads/2010/07/image1.png" width="479" height="263" /></a></p>
<h3><a href="http://econsultancy.com/blog/6310-q-a-microsoft-advertising-s-mel-carson-on-building-communities" target="_blank"><font size="2">Q&amp;A: Microsoft Advertising&#8217;s Mel Carson on building communities</font></a></h3>
<p>Super-chuffed to have been asked by <a href="http://twitter.com/jake_hird" target="_blank">Jake Hird</a> at Econsultancy to contribute an interview to their blog. I’ve known him for a while now and am always impressed with his industry knowledge, and the way he spreads such great and useful insight on Twitter etc…</p>
<p>Just happened this way, but an interview with <a href="http://twitter.com/basvandenbeld" target="_blank">Bas at State of Search</a> went live about the same time &#8211; <a href="http://www.stateofsearch.com/a-summer-interview-with-mel-carson-melcarson-discoverability-shareability/">A summer interview with… Mel Carson (@melcarson): “Discoverability + Shareability”</a></p>
<p>Last week, I did a <a href="http://www.stateofsearch.com/state-search-radioshow-%E2%80%93-episode-19-microsoft-social-mel-carson-melcarson/" target="_blank">radio show with him and Roy</a> in which we talked about a whole load of digital delights.</p>
<p>Others:</p>
<p><strong>Media Week</strong></p>
<p><a href="http://community.brandrepublic.com/blogs/digitales/archive/2010/07/26/bread-demographics.aspx">Bread Demographics</a></p>
<p><strong>Microsoft Advertising Blog</strong>&#160;</p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/26/digital-ideas-us-emea-creative-showcase.aspx">Get Great Digital Ideas from our US and EMEA Creative Showcase</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/23/test-your-digital-quotient-in-our-asia-advertising-competition.aspx">Test Your Digital Quotient in our Asia Advertising Competition</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/22/Digital-Research-Consumer-Multi-Screen-Study-Microsoft-Wunderman-.aspx">New Digital Research: Consumer Multi-Screen Study from Microsoft and Wunderman</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/20/ted-talks-cannes-two-online-now.aspx">TED Talks @ Cannes – Two Online Now</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/15/video-the-future-of-advertising-is-here-kostas-mallios-digital-showcase-nyc.aspx">Video: The Future of Advertising is Here &#8211; Kostas Mallios &#8211; Digital Showcase NYC</a></p>
<p><strong>Microsoft adCenter Blog</strong></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/07/21/celebrity-video-from-dougray-scott-s-leuka-charity-golf-day-sponsored-by-bing.aspx">Celebrity Video from Dougray Scott’s Leuka Charity Golf Day Sponsored by Bing</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/07/20/microsoft-starts-testing-on-yahoo-in-mid-july.aspx">Microsoft Starts Testing on Yahoo! in Mid-July</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/07/20/yahoo-and-microsoft-search-alliance-news-editorial-guideline-updates-us-and-canada.aspx">Yahoo! and Microsoft Search Alliance News: Editorial Guideline Updates (US and Canada)</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/07/15/new-video-from-the-yahoo-and-microsoft-search-alliance-what-does-it-mean-for-you.aspx">New Video from the Yahoo! and Microsoft Search Alliance: what does it mean for you?</a></p>
<p>Enjoy!</p>
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		<item>
		<title>Links From My Other Blogs &#8211; 2</title>
		<link>http://www.melcarson.com/links-from-my-other-blogs-2.html</link>
		<comments>http://www.melcarson.com/links-from-my-other-blogs-2.html#comments</comments>
		<pubDate>Tue, 13 Jul 2010 13:43:37 +0000</pubDate>
		<dc:creator>Mel Carson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.melcarson.com/links-from-my-other-blogs-2.html</guid>
		<description><![CDATA[Promised I’d keep this up! Microsoft Advertising Blog: Video: Viruses Make You Ill – Joshua Green &#8211; Digital Showcase NYC Cannes Lions 2010 – A Digital Reflection Join us for a Social Media Party with IAB UK in London Microsoft adCenter Blog: Conversion Tracking: What It Is and How to Enable and Disable It in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.melcarson.com/wp-content/uploads/2010/07/linking.jpg"><img style="border-right-width: 0px; display: block; float: none; border-top-width: 0px; border-bottom-width: 0px; margin-left: auto; border-left-width: 0px; margin-right: auto" title="linking" border="0" alt="linking" src="http://www.melcarson.com/wp-content/uploads/2010/07/linking_thumb.jpg" width="334" height="172" /></a> </p>
<p>Promised <a href="http://www.melcarson.com/links-from-my-other-blogs-1.html" target="_blank">I’d keep this up</a>!</p>
<p><strong>Microsoft Advertising Blog:</strong></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/12/video-viruses-make-you-ill-joshua-green-digital-showcase-nyc.aspx">Video: Viruses Make You Ill – Joshua Green &#8211; Digital Showcase NYC</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/07/cannes-lions-2010-digital-reflection.aspx">Cannes Lions 2010 – A Digital Reflection</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/06/social-media-party-iab-uk-london.aspx">Join us for a Social Media Party with IAB UK in London</a></p>
<p><strong>Microsoft adCenter Blog:</strong></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/07/12/conversion-tracking-what-it-is-and-how-to-enable-and-disable-it-in-microsoft-adcenter.aspx">Conversion Tracking: What It Is and How to Enable and Disable It in Microsoft adCenter</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/07/08/uk-bing-search-buzz-touchy-feely-technology-to-get-excited-about.aspx">UK Bing Search Buzz: Touchy Feely Technology to Get Excited About</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/07/06/lyrics-on-bing-awesome-experience-for-music-lovers-and-potential-opportunity-for-advertisers.aspx">Lyrics on Bing: Awesome Experience for Music Lovers and Potential Opportunity for Advertisers</a></p>
<p><strong>Media Week:</strong></p>
<p>Nothing!! Must get onto that….</p>
<p><strong>The Wall UK:</strong></p>
<p><a href="http://www.wallblog.co.uk/2010/07/09/to-comment-or-not-to-comment/">To Comment or Not to Comment – what makes a good blog? </a></p>
]]></content:encoded>
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		<title>Celebrating 5 years at Microsoft</title>
		<link>http://www.melcarson.com/celebrating-5-years-at-microsoft.html</link>
		<comments>http://www.melcarson.com/celebrating-5-years-at-microsoft.html#comments</comments>
		<pubDate>Sun, 11 Jul 2010 18:38:47 +0000</pubDate>
		<dc:creator>Mel Carson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Conferences]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Other Stories]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Today marks my 5th year at Microsoft. Here are some memories/highlights/milestones: 5 years ago &#8211; I got up early  &#8211; 4am &#8211; dragged myself to Waterloo, and caught the train with the fabulous, and now newly married, Nitin Hegde, to Paris where I witnessed the first ever ad go live from adCenter on MSN.fr. I then spent [...]]]></description>
			<content:encoded><![CDATA[<p>Today marks my 5th year at Microsoft.</p>
<p>Here are some memories/highlights/milestones:</p>
<p><strong>5 years ago</strong> &#8211; I got up early  &#8211; 4am &#8211; dragged myself to Waterloo, and caught the train with the fabulous, and now newly married, Nitin Hegde, to Paris where I witnessed the first ever ad go live from adCenter on MSN.fr. I then spent the next 2 days working with my colleague Clea Blockey, to upload Expedia&#8217;s French PPC campaign, ad group by ad group, as we didn&#8217;t have a bulk upload tool back then. <img src='http://www.melcarson.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>After 7…………..yes 7 interviews, I had joined Microsoft from 24/7 Real Media as the 1st account manager for adCenter based in London. For the next 9 months I’d work with my boss &#8211; Julie Warburton &#8211; on hiring and training the acclaimed customer service team we have today.</p>
<p>Very proud of Mark Richardson, Chris Wallington, Ravleen Beeston, Colm Bracken and Lee Blyth for the work they’ve done over the years with that crackpot team.</p>
<p align="center"><a href="http://www.melcarson.com/wp-content/uploads/2010/07/CIMG1272.jpg"><img style="border-right-width: 0px; display: block; float: none; border-top-width: 0px; border-bottom-width: 0px; margin-left: auto; border-left-width: 0px; margin-right: auto" title="Dixon Jones" src="http://www.melcarson.com/wp-content/uploads/2010/07/CIMG1272_thumb.jpg" border="0" alt="Dixon Jones" width="354" height="471" /></a><em>Dixon Jones – Not in Vegas For a Change</em></p>
<p><strong>4 years ago</strong> &#8211; I&#8217;d just got the community manager role for adCenter in EMEA. Essentially, I was going to work with my fabulous Redmond-based social media partner &#8211; Carolyn Miller &#8211; writing PPC blog posts and managing the <a href="http://community.microsoftadvertising.com/forums/8.aspx" target="_blank">adCenter forum</a>.</p>
<p>One of the requirements was to seek out authorities in the industry and try and help them understand our business a bit better, figure out where the pain-points were, and feedback any insight to our product teams so they use it to make our products and services better.</p>
<p>I remember calling up Andy Atkins-Kruger and telling him about the new job and he said, &#8220;Oh well you much come to Iceland!&#8221;</p>
<p><a href="http://www.melcarson.com/wp-content/uploads/2010/07/icelandicmarketing.jpg"><img style="border-right-width: 0px; display: block; float: none; border-top-width: 0px; border-bottom-width: 0px; margin-left: auto; border-left-width: 0px; margin-right: auto" title="icelandic-marketing" src="http://www.melcarson.com/wp-content/uploads/2010/07/icelandicmarketing_thumb.jpg" border="0" alt="icelandic-marketing" width="479" height="360" /></a></p>
<p align="center"><em>Getting Serious with Viking Kristjan</em></p>
<p>Now, I knew Iceland was not a top priority for adCenter at the time and there was no way way I&#8217;d get permission to go, but Andy said some chap called <a href="http://www.optimizeyourweb.com" target="_blank">Kristjan</a> would pay for my trip if I promised to do a cracking presentation. The rest, as far as I&#8217;m concerned, goes down as a little bit of career history.</p>
<p>Spending time with Dixon Jones, Anne Kennedy, Shari Thurow, Chris Sherman, Andy, Brian Clifton, Mikkel<a href="http://www.rimc.is/RIMC-2010/Mikkel-deMib/"> </a>deMib<a href="http://www.rimc.is/RIMC-2010/Mikkel-deMib/"> </a>Svendsen, Sara Andersson and, of course, <a href="http://www.optimizeyourweb.com" target="_blank">Kristjan</a>, showed me just how amazing the search industry was, how smart everyone on was in it, and just how much work I had to do!</p>
<p><a href="http://www.melcarson.com/wp-content/uploads/2010/07/CIMG0749.jpg"><img style="border-right-width: 0px; display: block; float: none; border-top-width: 0px; border-bottom-width: 0px; margin-left: auto; border-left-width: 0px; margin-right: auto" title="CIMG0749" src="http://www.melcarson.com/wp-content/uploads/2010/07/CIMG0749_thumb.jpg" border="0" alt="CIMG0749" width="454" height="341" /></a></p>
<p align="center"><em>Dave Naylor – Drinking Chianti in San Jose</em></p>
<p><strong>3 years ago</strong> &#8211; I was asked by Media Week to start writing a <a href="http://community.brandrepublic.com/blogs/digitales/default.aspx">digital blog</a> for them. I&#8217;d also started blogging from events and doing a lot of travel, talking about adCenter and search at conferences here and in the US. It was that year I got my British Airways Gold Card because I was piling on the points with trips to San Francisco, San Jose, New York, Toronto and Las Vegas.</p>
<p>Just loved Brett Tabke&#8217;s post on <a href="http://www.pubcon.com/blog/index.cgi?mode=viewone&amp;blog=1187123220" target="_blank">conference speaking tips</a>. It inspired me to <a href="http://www.melcarson.com/public-speaking-tips-to-improve-presentation-skills.html">write one of my own</a>.</p>
<p align="center"><a href="http://www.melcarson.com/wp-content/uploads/2010/07/DSC_0181.jpg"><img style="border-right-width: 0px; display: block; float: none; border-top-width: 0px; border-bottom-width: 0px; margin-left: auto; border-left-width: 0px; margin-right: auto" title="DSC_0181" src="http://www.melcarson.com/wp-content/uploads/2010/07/DSC_0181_thumb.jpg" border="0" alt="DSC_0181" width="479" height="323" /></a> <em>Rand Fishkin and Dog about 100 ft from that Volcano!</em></p>
<p><strong>2 years ago</strong> &#8211; I set up a Twitter account and Facebook page for <a href="http://twitter.com/melcarson" target="_blank">me</a>, <a href="http://twitter.com/adcenter" target="_blank">adCenter</a> and <a href="http://twitter.com/msadvertising" target="_blank">Microsoft Advertising</a>. I had a built a case for us going &#8220;off piste&#8221; and using 3rd parties &#8211; which were sometimes competitor tools &#8211; in order to spread our news and insight a bit further.</p>
<p>Thankfully my boss &#8211; <a href="http://twitter.com/jleahy" target="_blank">Jenny Leahy</a> &#8211; was opened minded and now we have nearly 20K fans and followers across those accounts that “listen-in” anytime we have something to say.</p>
<p>Interesting to look back on what I said about my <a href="http://www.melcarson.com/3-years-with-microsoft-adcenter-3-observations.html">3rd year working on </a>adCenter too.</p>
<p><a href="http://www.melcarson.com/wp-content/uploads/2010/07/clip_image002.jpg"><img style="border-right-width: 0px; display: block; float: none; border-top-width: 0px; border-bottom-width: 0px; margin-left: auto; border-left-width: 0px; margin-right: auto" title="Stephen Fry" src="http://www.melcarson.com/wp-content/uploads/2010/07/clip_image002_thumb.jpg" border="0" alt="Stephen Fry" width="479" height="315" /></a></p>
<p align="center"><em>Can’t Think Who he Means!</em></p>
<p><strong>1 year ago</strong> &#8211; I&#8217;d just got back from Cannes where we&#8217;d taken a full film crew to cover the <a href="http://advertising.microsoft.com/cannes" target="_blank">Cannes Lions International Advertising Festival</a>. Jenny and I just picked up the microphone and went for it, <a href="http://www.youtube.com/user/MicrosoftAdvertising" target="_blank">interviewing folks in the street</a>, Microsoft execs and agency folk about the event and blogging about their responses.</p>
<p>It was last year that I ran into a couple of my top 5 career highlights &#8211; <a href="http://www.melcarson.com/video-interview-twitter-founder-biz-stone-at-cannes-lions-2009.html" target="_blank">interviewing Biz Stone</a>, co-founder of Twitter and of course Microsoft CEO, Steve Ballmer.</p>
<p>Can&#8217;t show you the last one, but it was showed internally and he didn&#8217;t disappoint!</p>
<p><a href="http://www.melcarson.com/wp-content/uploads/2010/07/melbiz.jpg"><img style="border-right-width: 0px; display: block; float: none; border-top-width: 0px; border-bottom-width: 0px; margin-left: auto; border-left-width: 0px; margin-right: auto" title="Biz Stone" src="http://www.melcarson.com/wp-content/uploads/2010/07/melbiz_thumb.jpg" border="0" alt="Biz Stone" width="404" height="341" /></a></p>
<p align="center"><em>Biz Stone in Cannes</em></p>
<p>In 5 years I&#8217;ve seen us go from MSN Search, to Windows Live Search, to Live Search and now to Bing – much better brand don’t you think?!</p>
<p>The part of the business I work for has gone from MSN to Microsoft Digital Advertising Solutions to Microsoft Advertising.</p>
<p>Windows 7 was launched, Windows Phone 7 is just around the corner and Kinect for Xbox 360 means people like me with no thumb dexterity can now compete in the living room. I <a href="http://www.melcarson.com/new-bing-maps-with-silverlight-photosynth.html" target="_blank">spent 2 hours with Blaise</a>, the man behind Deep Zoom and Photosynth and worked with the TED guys on TED@Cannes getting exclusive back stage access to the speakers.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/micN8DBuqZk&amp;hl=en_GB&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="385" src="http://www.youtube.com/v/micN8DBuqZk&amp;hl=en_GB&amp;fs=1" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Thinking about it, I reckon I’ve been responsible for well over 1000 blog posts across various sites.</p>
<p>But, most importantly………………….. <a href="http://www.melcarson.com/dominic-doyle-reflection-at-our-wedding.html">I got married</a> to the wonderful Ashley!!</p>
<p>I&#8217;m immensely proud of my time here as Microsoft. I think the 2 minute wrap up video from <a href="http://www.melcarson.com/cannes-lions-2010-wrap-up-video.html">this year&#8217;s Cannes Lions </a>says it all about how well we are positioned in digital advertising, and long may it continue.</p>
<p>When people ask what I do for Microsoft, I tend to say that I do a lot of talking, either online or in person.</p>
<p>I couldn’t and wouldn’t have been able to do my job with out the hundreds of people that have sat and listened to what I’ve had to say.</p>
<p>There are swathes of people who have turned up at conferences I’ve organised, been interviewed by me or contributed guest blog posts, that have retweeted our stuff or helped promote what <a href="http://advertising.microsoft.com" target="_blank">Microsoft Advertising</a> is about and how we can help marketers reach huge audiences and get a great ROI.</p>
<p>To all those folks…………a huge thank you for helping me do my job!</p>
<p>I’ve singled out a few people below – I may have missed a few though as, Oil of Olay aside, I am getting old!</p>
<p><a href="http://www.receptional.com" target="_blank">Dixon Jones</a>, <a href="http://www.davidnaylor.co.uk/" target="_blank">Dave Naylor</a>, <a href="http://community.brandrepublic.com/members/2182355.aspx" target="_blank">Rich Sutcliffe</a>, <a href="http://twitter.com/GordonMacMillan" target="_blank">Gordon MacMillan</a>, <a href="http://www.seomoz.org/team/randfish" target="_blank">Rand Fishkin</a> and Geraldine <a href="http://www.everywhereist.com/" target="_blank">Everywhereist,</a> <a href="http://daggle.com/" target="_blank">Danny Sullivan</a>, <a href="http://www.pubcon.com/bios/brett_tabke.htm" target="_blank">Brett Tabke</a>, <a href="http://ciarannorris.co.uk/" target="_blank">Ciaran Norris</a>, <a href="http://www.distilled.co.uk/company/people/will-critchlow.html" target="_blank">Will Critchlow</a>, Steve Barrett, <a href="http://www.techipedia.com/" target="_blank">Tamar Weinberg</a>, <a href="http://www.toprankblog.com/" target="_blank">Lee Odden</a>, <a href="http://janecopland.co.uk/" target="_blank">Jane Copland</a>, <a href="http://www.nma.co.uk/will-cooper/15.bio" target="_blank">Will Cooper</a>, <a href="http://www.iabuk.net/en/1/na2006q2kieronmatthews.mxs" target="_blank">Kieron Matthews</a>, <a href="http://hypescape.com/" target="_blank">Jack Wallington</a>, Emma App-Thomas, <a href="http://twitter.com/rishil" target="_blank">Rishi Lakhani</a>, <a href="http://smartrich.wordpress.com/" target="_blank">Richard Gregory</a>, <a href="http://www.searchenginesbook.com/author.html" target="_blank">Shari Thurow</a>, <a href="http://www.beyondink.com/" target="_blank">Anne Kennedy</a>, <a href="http://www.nordicemarketing.com/" target="_blank">Kristjan Mar Hauksson</a>, <a href="http://www.webcertain.com" target="_blank">Andy Atkins-Kruger</a>, <a href="http://twitter.com/andrew_goodman" target="_blank">Andrew Goodman</a>, <a href="http://blog.arhg.net/" target="_blank">Andrew Girdwood</a>, <a href="http://twitter.com/matt_mcgowan" target="_blank">Matt McGowan</a>, <a href="http://motivitymarketing.com/" target="_blank">Kevin Ryan</a>, <a href="http://www.blueglass.com" target="_blank">Chris Winfield</a>, <a href="http://twitter.com/davesnyder" target="_blank">Dave Snyder</a>, <a href="http://twitter.com/gregboser" target="_blank">Greg Boser</a>, <a href="http://twitter.com/JonDMyers" target="_blank">Jon Myers</a>, <a href="http://www.vervesearch.com/blog/" target="_blank">Lisa Myers</a>, <a href="http://www.basvandenbeld.com/" target="_blank">Bas Van Den Beld</a>, <a href="http://mikegrehan.com/" target="_blank">Mike Grehan</a>, <a href="http://searchwise.net/" target="_blank">Chris Sherman</a>, <a href="http://blog.demib.com/">Mikkel deMib Svendsen</a>, <a href="http://www.advanced-web-metrics.com/blog/" target="_blank">Brian Clifton</a>, <a href="http://www.search-integration.com/" target="_blank">Sara Andersson</a>, <a href="http://twitter.com/Eloi_Casali" target="_blank">Eloi Cassali</a>, <a href="http://www.holisticsearch.co.uk/">Peter Young</a>, <a href="http://whunt.com/" target="_blank">Bill Hunt</a>, <a href="http://emetrics.wordpress.com/" target="_blank">Jim Sterne</a>, <a href="http://ajpr.com/wordpress/" target="_blank">Motoko Hunt</a>, <a href="http://www.liesdamnedlies.com/" target="_blank">Ian Thomas</a>, <a href="http://www.yoast.com" target="_self">Joost de Valk</a>, <a href="http://twitter.com/JoannaLord" target="_blank">Joanna Lord</a> and <a href="http://www.katemorris.com/" target="_blank">Kate Morris</a> plus loads and loads of others!!!</p>
<p>Thanks again and here’s to the next 5 years!!</p>
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		<title>Links From My Other Blogs &#8211; 1</title>
		<link>http://www.melcarson.com/links-from-my-other-blogs-1.html</link>
		<comments>http://www.melcarson.com/links-from-my-other-blogs-1.html#comments</comments>
		<pubDate>Mon, 05 Jul 2010 10:36:23 +0000</pubDate>
		<dc:creator>Mel Carson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Other Stories]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Decided to do this more often as I now write for a number of sites and have different audiences on each. When I added up last year’s blogs contributions, I worked out I’ve been responsible for over 450 posts on digital advertising over the past 12 months! Check ‘em out: Media Week: Announcing Beware the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.melcarson.com/wp-content/uploads/2010/07/links.jpg"><img style="border-bottom: 0px; border-left: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px" title="links" border="0" alt="links" src="http://www.melcarson.com/wp-content/uploads/2010/07/links_thumb.jpg" width="404" height="304" /></a></p>
<p>Decided to do this more often as I now write for a number of sites and have different audiences on each. </p>
<p>When I added up last year’s blogs contributions, I worked out I’ve been responsible for over 450 posts on digital advertising over the past 12 months!</p>
<p>Check ‘em out:</p>
<p><strong>Media Week:</strong></p>
<p><a href="http://community.brandrepublic.com/blogs/digitales/archive/2010/07/05/announcing-beware-the-big-turn-off.aspx">Announcing Beware the Big Turn Off</a></p>
<p><a href="http://community.brandrepublic.com/blogs/digitales/archive/2010/06/28/cannes-lions-2010-digital-insights-videos-and-interviews.aspx">Cannes Lions 2010 – Digital Insights, Videos and Interviews</a></p>
<p><strong>The Wall UK:</strong></p>
<p><a href="http://www.wallblog.co.uk/2010/06/29/video-behind-the-scenes-at-tedcannes/">Video: Behind the Scenes at TED@Cannes </a></p>
<p><a href="http://www.wallblog.co.uk/2010/06/17/social-media-white-paper/">Social Media White Paper </a></p>
<p><strong>Microsoft Advertising Blog:</strong></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/05/innovation-in-mobile-experiences-advertising-and-windows-phone-7.aspx">Innovation in Mobile Experiences – Advertising and Windows Phone 7</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/02/online-advertising-in-china-insight-from-nokia-and-procter-and-gamble.aspx">Online Advertising in China Insight from Nokia and Procter and Gamble</a></p>
<p><a href="http://community.microsoftadvertising.com/blogs/advertising/archive/2010/07/01/standing-room-only-the-rise-of-rich-tv-at-cannes-lions-2010.aspx">Standing Room Only: The Rise of Rich TV at Cannes Lions 2010</a></p>
<p>More next week!</p>
]]></content:encoded>
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		<title>Your Freedom &#8211; Nick Clegg&#8217;s Government Law Change Site</title>
		<link>http://www.melcarson.com/you-freedom-nick-cleggs-government-law-change-site.html</link>
		<comments>http://www.melcarson.com/you-freedom-nick-cleggs-government-law-change-site.html#comments</comments>
		<pubDate>Fri, 02 Jul 2010 07:43:50 +0000</pubDate>
		<dc:creator>Mel Carson</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Other Stories]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Great idea! Nick Clegg’s crowd sourcing site has caused quite a stir in this Web 2.0 world. “We&#8217;ve had an excellent response so far, with over 2,205 ideas, 7,419 comments and 18,000 votes in our first day.” Would like to have found it in the search results instead of mining it through news articles so [...]]]></description>
			<content:encoded><![CDATA[<p>Great idea! </p>
<p>Nick Clegg’s <a href="http://yourfreedom.hmg.gov.uk/" target="_blank">crowd sourcing site</a> has caused quite a stir in this Web 2.0 world.</p>
<p><a href="http://yourfreedom.hmg.gov.uk/"><img style="border-bottom: 0px; border-left: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px" title="You Freedom" border="0" alt="You Freedom" src="http://www.melcarson.com/wp-content/uploads/2010/07/image.png" width="304" height="393" /></a> </p>
<p align="center">“We&#8217;ve had an excellent response so far, with over 2,205 ideas, 7,419 comments and 18,000 votes in our first day.”</p>
<p align="left">Would like to have found it in the search results instead of mining it through news articles so am doing my bit for SEO – <a href="http://yourfreedom.hmg.gov.uk/">Your Freedom</a>!</p>
<p align="left">Get on it and help make a change!</p>
]]></content:encoded>
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		<slash:comments>40</slash:comments>
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		<title>Bing UK &amp; the 3 Lions &#8211; Come on England!</title>
		<link>http://www.melcarson.com/bing-uk-the-3-lions-come-on-england.html</link>
		<comments>http://www.melcarson.com/bing-uk-the-3-lions-come-on-england.html#comments</comments>
		<pubDate>Sat, 12 Jun 2010 08:47:48 +0000</pubDate>
		<dc:creator>Mel Carson</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.melcarson.com/bing-uk-the-3-lions-come-on-england.html</guid>
		<description><![CDATA[Bing UK’s homepage today – inspired as it is sophisticated. The below photo that Ashley took on safari in South Africa last year, will be me from about 7.30pm tonight. I may now have American family, but when it comes to sport……]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.melcarson.com/wp-content/uploads/2010/06/image5.png"><img style="border-bottom: 0px; border-left: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px" title="image" border="0" alt="image" src="http://www.melcarson.com/wp-content/uploads/2010/06/image_thumb4.png" width="494" height="263" /></a> </p>
<p><a href="http://www.bing.co.uk" target="_blank">Bing UK’s</a> homepage today – inspired as it is sophisticated.</p>
<p>The below photo that Ashley took on safari in South Africa last year, will be me from about 7.30pm tonight.</p>
<p><a href="http://www.melcarson.com/wp-content/uploads/2010/06/DSC_0064.jpg"><img style="border-bottom: 0px; border-left: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px" title="Ashley" border="0" alt="Ashley" src="http://www.melcarson.com/wp-content/uploads/2010/06/DSC_0064_thumb.jpg" width="354" height="280" /></a> I may now have American family, but when it comes to sport……</p>
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