Other Stories Archive

Escape To The Country? – Guess Where & Win!

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We’re off today down to Eastbourne to film the BBC TV reality show Escape To The Country!
A TV crew has spent the last couple of days finding four properties for me and Ashley to view with the fabulous presenter Alastair Appleton.

They’re looking anywhere in East Sussex so pick a town or village from this map and the nearest correct guess to where we end up wins a prize!

It’ll be an adventure so watch out for some tweets at http://twitter.com/MelCarson

Will tell you all about it when we get back!

9 Easy Steps To Email Heaven

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Guy K’s tweeting last night of Michael Dolan’s post on attacking the email monster reminded me that I’d promised Chris Winfield some insight into how I irritate my colleagues with a seemingly simple method that never fails! 🙂

In my job I get a load of the bloomin’ things!

I’m less of a control freak than I used to be, but I do like to know what’s going on in the world and what’s going on in the company and with the competition.

People look to me and the adCenter Community team for all the online insight as soon as anything good (or bad) happens, so I have a plethora of alerts and newsletters set up so I’m as plugged in as I possibly can be.

Sometimes though it can all be a little overwhelming but I have a system which gets right up some folks noses when they peer over my shoulder and cry:

 

“How come you’ve only got 15 emails when I’ve got 1500?!”

 

Here’s how in 9 sure-fire bullets: 

1 – My Outlook Inbox is my work dashboard, my “To Do” list – to reply, to write, to read, to listen to, to think about…….if it ain’t in there it ain’t getting done!

2 – I never finish the day more than 30 emails in my inbox – if that means deleting a couple of newsletters after a quick scan then OK. No one ever died from not knowing something digital!

3 – Once actioned, I file most emails in folders if I need a copy for future reference. Otherwise I delete them.

4 – If someone emails asking me for or to do something, sometimes I have to email back asking for more information. If I do then their email gets deleted and I forget about it. If they need something that bad they’ll reply with clarifiaction. I’m not going to remind them they asked me for something.

5 – If there’s a back log, I’ll scroll down to the oldest email and spend 30 mins working my way back up deciding whether I need to know the information or jotting off a shorter reply than I would normally have done.

6 – I don’t filter emails into folders to read later – If they’re out of sight they’re out of mind!

7 – If I’m late replying to a time-sensitive email, I’ll manage expectations by responding quickly with when they can expect the information. That puts the pressure on me to work smarter and get to their request!

8 – If, on the rare occasion, I have to leave with a glut of mail clogging my professional arteries, I don’t stress about it as I’m probably going to do something more interesting any way!

9 – I always apply the “Circle of Influence & Concern” to everything I do – more of that in another post! 🙂

Rainbow

Faile – Street Art In Amsterdam

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As I missed out on getting my hands on a Banksy, I’ve been looking around for an alternative.

My buddy from Scottsdale, Evan Hartstein, pointed me in the direction of Faile – a New York Art Collective – who he knows pretty well and who have been taking the art world by storm recently – not least with a huge presence at the Tate Modern.

Luckily I got my hands on a print in August which is being framed at the moment so I’ll write that up another time.

But on a recent trip to Amsterdam the most amazing coincidence happened!

The girlfriend and I had decided on a well recommended B&B called Boogaards in Langestraat really near the station.

As we walked down the street looking for the B&B we saw some Faile on the wall!

Faile Amsterdam Faile AmsterdamA few more yards down the road we stumbled upon some more, painted on some wooden bin covers outside some social housing.

CIMG1716 CIMG1717 CIMG1718 What was incredible was it was right outside the B&B’s door and Peter, the owner, had no idea who they were or that he was staring at a potential goldmine.

I emailed Faile and they confirmed it was genuine from a few years ago:

“Hey Mel,

Cheers for the pictures, that was a good wall, nice find.  Hopefully they stay up on the street for a while!

All the best,

Matt
Faile”

I’m looking forward to their London show:

“Lost In Glimmering Shadows”

It’s going to be from 7th to 17th of November but not sure where yet!

More on my print when I get it back from the framers! 🙂

adCenter Learning Center – Check It Out!

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My colleague and friend Kelley Myers has been hard at work drawing up plans and managing a huge project in order to bring you the adCenter Learning Center

The website is designed to help you access all manner of information about adCenter and will include videos and podcasts. 

In a post on the adCenter Blog she says:

“Bottom line: I want to make it easy for you to advertise with Microsoft. I’m ready for your feedback, comments, and suggestions.” 

It probably sounds odd but our team thrives on feedback – no matter how negative. That’s why our team got set up. One of our commitments is to harness the power of social media, blogs and forums to collate all the feedback from advertisers and use that data to help our product teams prioritise new adCenter features and improvements.

So check out the new site and let Kelley know what you think in the adCenter Forum – it’s your chance to help us make a difference! 🙂

See You At ad:tech London

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I’ll be in Earls Court for the next couple of days at ad:tech London so drop by Stand 293 where Microsoft Live Search and adCenter will be giving some demos and other stuff.

Catch me speaking on adExcellence.com and adCenter at 12.30pm on both days in the free seminars as well!

No Women In The Tech Rich List!

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Bill Gates heads up the richest people in tech according to TechCrunch!

But where are the ladies?

Any tech conference I’ve been to has had strong and impressive women speaking and driving thought leadership, so am I opening a can of worms by asking why there seems to be none on the big time pay rolls?

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