Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
Some great content on the Microsoft Advertising and adCenter Blogs this week!
Cannes Lions 2010 – Interview with CEO Phil Thomas #CannesLions
World Cup 2010: Bing’s Brilliant Football Facts
Carolyn Everson Joins Microsoft Advertising as Head of Global Ad Sales
They Searched Bing, Won Bling and Reign Supreme
Yusuf Mehdi Keynote, SMX Advanced Seattle 2010: New social vertical from Bing
Just posted a video interview with Ashley over on the adCenter blog on the new Bing UK TV Ad and what it all means!
Did you see it? What did you think?
Remember this is a campaign……there’s more on the way!
Really very proud of this bit of writing.
The paper tells how our team came about and how we’ve worked over the last 4 years with social media – blogs, forums, Twitter & Facebook – to support, educate and listen to advertisers all over the world.
Download from our ad site using the link below and let me know what you think!
Learn & Earn – a B2B White Paper on Social Media
You can read a fuller explanation on out blog about our approach to social media and the paper.
P.S. Only last week we were called out as B2B Social Media Winners – must be doing something right!
I’ve just been writing about Spatial Search and Bing Maps on the work blog and have just been sent another example of Deep Zoom technology put to good use.
Last month I wrote about some snow pictures submitted to MSN which was awesome, but this Michael Jackson installation is Thrilling!
“The image on this page is your entry point to hundreds of photos of Michael Jackson, his life, his work, his fans and tributes to his career as King of Pop.
Click and roll your mouse to zoom in or move around the images easily. Please ensure you have installed the latest version of Silverlight in order to make the zoom function work. It is quick and easy to install from here if you haven’t yet done so!”
Check it out: http://www.msn.michaeljackson.shoothill.com
I’ve never actually been to an SMX in the US, just London & Stockholm, but this one looks like a cracker as Danny Sullivan finally gets to meet & quiz Steve Ballmer.
Last summer, I got to meet and interview Steve – CEO of Microsoft in case you didn’t know – for a whole 81 seconds.
Why so short? Well it was for an internal video, I only had to ask a couple of questions, and he’s a jolly busy man.
A great character and incredibly close to the detail of what we do in search and the advertising business, I know that an hour with Danny will be one of THE search chats of 2010.
Check out my interview with Danny on what to look out for at SMX West 2010
Have fun if you’re going!
The lovely Jackie Ortez, who helps organise the Search Engine Strategies conferences around the world, has sent me this tiny button to stick on my site.
I will indeed be speaking/moderating a couple of panels – mainly social media – both here in London in February, and in NYC in March.
Bing & Microsoft Advertising will be out in force at both events as well, and I’ll be on Twitter, our Facebook Page and blogging on the adCenter Blog to bring you all the news and views.
Nice to see the latest comScore 2009 Search Growth numbers look very good, not just for adCenter and Bing, but for the industry as a whole!
Hope to see you all on either side of the pond!
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