Advertising

Microsoft Advertising & adCenter Blog Posts – 11/06/10

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Some great content on the Microsoft Advertising and adCenter Blogs this week!

Cannes Lions 2010 – Interview with CEO Phil Thomas #CannesLions

World Cup 2010: Bing’s Brilliant Football Facts

Carolyn Everson Joins Microsoft Advertising as Head of Global Ad Sales

They Searched Bing, Won Bling and Reign Supreme

Yusuf Mehdi Keynote, SMX Advanced Seattle 2010: New social vertical from Bing

The Case for Adoption: One Giant Step for Attribution

Cannes Lions 2010 – Photos, Videos & Social Media #CannesLions

Less than 2 weeks to go now till I head down to the south of France for the Cannes Lions International Advertising Festival.

The organisers have done a great job with the agenda, attracting the likes of Mark Zuckerberg from Facebook, Ridley Scott, Ben Stiller and a host of advertising gods like Sir Martin Sorrell and Rory Sutherland.

Microsoft Advertising will be there in force – we sponsor the event – and I’ll be running around with my esteemed colleagues – Colm Bracken and Kelley Myers – filming, blogging, photographing, tweeting and, hopefully, getting the chance to imbibe some quality rose wine.

 

This video, from our Microsoft Advertising YouTube Channel, sets the scene nicely, with an interview with Cannes Lions CEO Phil Thomas and a look back to last year when we managed to get an insightful chat with Biz Stone from Twitter and many, many others.

Keep an eye on the Microsoft Advertising Blog, our Flickr feed and our dedicated Cannes Lions 2010 site which will be fed with all the news and views from the festival.

Follow us on Twitter too!

Steve Ballmer receiving Media Person of the Year 2009

Free Bing Ice Cream Lolly – Video Demo

Just showing how easy it is to get your free ice lolly in London this month courtesy of the folks from www.Bing.com

Check out this post from the fab Cedic Chambaz on where to get your free ice cream!

Video – Learning & Earning – Social Media Presentation

Video of my presentation yesterday at the Dell B2B Social Media Huddle

Based on our white paper Learning & Earning

Check out all the videos from the day here: http://www.ustream.tv/user/Dell_Inc/videos

Enjoy…

NUTS! Warning!

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Couldn’t resist sharing this warning on the back of my #OhSoHealthy brazil nuts:

“This product is packed in a factory where nuts and sesame seeds are handled”

Win a World Cup TV with Toshiba’s Cashback Incentive

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Saw this ad on the train last night.

Toshiba will basically refund the cost of certain TVs if England bring home the World Cup from South Africa.

Clever marketing ploy or just an obvious lack of faith in our boys without Beckham?

Multi-Screen Digital Advertising Video

 

I blogged about Multi-Screen Advertising at Digital Hollywood last week.

This is a nice video showing what a campaign scenario might look like.

LA, TED Talks and Peter Gabriel

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Digital Hollywood is going great here on Santa Monica beach in Los Angeles. The Loews Hotel is excellent and the digital discussion has been fast and furious.

I’ve cranked out about 5 posts so far.

Here are the top 3:

Multi-Screen Advertising Gets Upfront at Digital Hollywood

Video: Talking Advertising Accountability at Digital Hollywood 2010

Video: Xbox LIVE and Branded Entertainment at Digital Hollywood

The huge news from yesterday is that we’re hosting TED at Cannes this summer.

For anyone who doesn’t know about them, they run these talks where people from all walks of life come and share ideas to an live audience and the videos get seen my thousands across the web.

I download them to my Zune HD and watch them on the train.

One of my favourites is Blaise Aguera y Arcas from Microsoft (who I met a few years ago to discuss how best to demo Photosynth) talking about Bing Maps.

We are very excited about the TED event. We’ll have access to the speakers and will be interviewing and blogging from the venue too so check out our Cannes Lions 2010 page for updates.

Went out last night with my mate David McKimmie who was regaling stories of his latest movie exploits. He’s a post production supervisor for FOX and has just finished Wall Street 2 with Oliver Stone.

While were in Sushi Roku on Ocean, I spotted Peter Gabriel about 4 feet away.

I’m a huge fan, but reminded myself of how embarrassed I felt for interrupting Ian Botham’s dinner a few years ago in London.

I didn’t bother him.

But if I had, just think of what he could do with a Surface table at one of his live shows?!

Los Links – New Bing US TV Ad

Brings back memories of the Fast Show………awesome!

More on the Bing YouTube Channel

Speaking at Digital Hollywood in Los Angeles

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Travelling the world ain’t all that glamorous ya know!

The jet lag, interrupted cash flow (I’m getting better at doing expenses more regularly now), the late nights, rich food and being away from the wife (although some see that as a bonus – I don’t though, because she reads my blog), all balance out the nice hotels, air miles and exotic passport stamps.

I’m certainly not moaning. Not at all. But at the end of the day I realise I’m in a privileged position and make sure I pay for it through sheer hard work. At a 3 day conference I’ll be up working at 7am and rarely stop until 10.30pm or……much, much later!

This morning I’m off to Seattle to see the family, spend a couple of days in the office in Redmond, and then it’s off to LA for the Digital Hollywood conference.

I was just covering the show on the blog and through Twitter, but I’ve now been asked to speak on:

Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile

With my background in adCenter and the work we’ve been doing recently on multi-screen advertising, Engagement Mapping and LookingGlass, I should be able to contribute intelligently to the conversation. One hopes.

I am looking forward to staying at the hotel – Lowes Santa Monica – photo above.

And I’ll be meeting up with my friends Dave and Ilyse Mckimmie who work in the movie business for Fox and Sundance.

Dave actually got me on the set of Austin Powers Gold Member to watch Mike Myers doing his thing. I’ll never forget it!

I’ve written about our participation on the blog. There are 15 of us speaking which is great for Microsoft.

In the last 5 years we’ve come along way from being that software company that dabbles on the internet, to being recognised as one of the leading players in digital.

As Ashley Highfield told me recently, we really are getting our Mojo back!

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