Advertising

IAB Filmstrip Rich Media Ad Format via Microsoft Advertising

Very cool video showcasing this new ad format that has won one of the IAB Rising Star Awards.

Who said advertising couldn’t be useful, entertaining, engaging and spectacular?

New Windows Phone 7 US TV Ad

Fingers were rubbed raw last week at SES London demoing my HTC Mozart 7.

Consensus?

“Very cool! Love the seamless integration. Is Microsoft Office really free on it though?”

Oh yes……..and so much more!

If you can’t view the video Click Here!

Jeff Hayzlett Video Interview – Ex CMO Kodak

Had the honour of interviewing Jeffrey Hayzlett yesterday at SES London.

Here, the ex-CMO of Kodak, talks about storytelling in marketing, the “4 Es” of social media and how no-one ever died because an advertising campaign went wrong!

If you can’t see the video click here.

Sports Illustrated Swimsuit Edition Dips with Microsoft Tag

Our friends over at Microsoft Tag have helped Sports Illustrated take the plunge into mobile marketing-land with their revealing Swimsuit Edition.

When readers scan the tag they can:

· Vote for their favourite of the eight models competing for the chance to be a SI Swimsuit rookie in the 2012 issue. They can view photos and video of each model.

· Watch behind-the-scenes video of all 17 models in the 2011 issue.

· Share videos via Facebook, Twitter or e-mail.

· See their favourite 2011 models in “Model vs. Model,” featuring swimsuit models matched with a Nissan car.

· Download Sports Illustrated’s new Swimsuit Mobile App.

Great stuff from a team who’ve been covering a lot of ground recently like the new USA Today execution and 3M.

To time-pressed to read?

Spend 90 seconds watching the below video to see what Tag has to offer.

Microsoft Cloud Computing Advertising in London

Saw this huge outdoor ad at London Bridge station at the weekend.

All part of Microsoft UK’s push to get businesses enthused about the future of productivity and raise awareness of our cloud computing solutions.

If you haven’t see Office Web Apps, take a peek at the video below and more demos from Windows Videos.

Undressing Figleaves ByBox Building Projector Advertising

Got a bit distracted last night by this projector ad on the side of a building in Hammersmith. Apparently they were showing up on buildings near our offices in Victoria too.

I like this approach.

You don’t expect it to be there, it’s dynamic, it captivates and engages, and has something for everyone – a girl in the office was most enamoured with the guy model that appears shortly after this lady.

New Blog & New Life

RIP Old Blog

They say “a change is as good as a rest” and, although I’ve always wondered who “they” are, I have to agree in a couple of ways.

Firstly with my writing this blog post.

My blog has always tended to slant towards internet marketing because that’s what I do.

Me writing about digital has always made perfect sense to most people and I’ve had a lot of contact regarding speaking opportunities etc as a result of me being out there in a personal way.

Well recently I’ve been writing more and more about my experiences on my travels, on the way to or at conferences around the world, and finding folks taking a lot more interest in those because there’s been more of an everyday insight element to some of the entries.

This got me thinking about how I could combine my love for my work with my love for wine, food, hopping on planes, gadgets, photography, messing about in boats and general all-round globetrotting.

After a bit of noodling and a lot of generous help from Jon, Dave and the very talented Kean………….Technology – Taste – Travel was born.

Welcome New Blog

We hope the design speaks for itself. As it give me more scope to talk about other things, you’ll being see a lot more entries from me, even if it’s just the odd photo or location update.

Rest assured it’ll have everything the previous incarnation had, but it’ll be enhanced with travel tips, restaurant reviews and a lot more video/photography from wherever I am in the world.

I hope you enjoy it and please let me know if you have any thoughts or observations on what you’d like to see……

So that’s the new blog!

What about the new life?

Well, after 20 years working in the UK and 5.5 at Microsoft in London, I’m moving to Seattle, Washington.

Ashley and I will be upping sticks from Richmond in SW London and rolling up in Redmond to work for Microsoft over there in March 2011.

My role will be much of the same and more, evangelising Microsoft Advertising, and doing my best to help marketers deliver their dreams.

Burley Lagoon – Gig Harbor – Washington

We’re looking forward to a fantastic life on the other side of the pond, and although it’s a change, I’m not sure our feet will touch the ground long enough to call it a rest!

For those of you too sad for words (and I know there are at the most two of you) we’ll be back often as my job has always been global.

So despite moving lock stock and barrel, you’ll find me propping up the bar in some conference venue somewhere in the world very soon!