Technology Archive

Sports Illustrated Swimsuit Edition Dips with Microsoft Tag

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Our friends over at Microsoft Tag have helped Sports Illustrated take the plunge into mobile marketing-land with their revealing Swimsuit Edition.

When readers scan the tag they can:

· Vote for their favourite of the eight models competing for the chance to be a SI Swimsuit rookie in the 2012 issue. They can view photos and video of each model.

· Watch behind-the-scenes video of all 17 models in the 2011 issue.

· Share videos via Facebook, Twitter or e-mail.

· See their favourite 2011 models in “Model vs. Model,” featuring swimsuit models matched with a Nissan car.

· Download Sports Illustrated’s new Swimsuit Mobile App.

Great stuff from a team who’ve been covering a lot of ground recently like the new USA Today execution and 3M.

To time-pressed to read?

Spend 90 seconds watching the below video to see what Tag has to offer.

Undressing Figleaves ByBox Building Projector Advertising

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Got a bit distracted last night by this projector ad on the side of a building in Hammersmith. Apparently they were showing up on buildings near our offices in Victoria too.

I like this approach.

You don’t expect it to be there, it’s dynamic, it captivates and engages, and has something for everyone – a girl in the office was most enamoured with the guy model that appears shortly after this lady.

Why Should I Use Twitter?

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Training some teams here at Microsoft UK today on the beauty of social media, I asked some of my Twitter followers to tell me why they use the micro-blogging service so I could pass the wisdom on.

One of the first questions I always get asked when training is “Why should I be using Twitter?”

CES 2011 – Watch Microsoft & Steve Ballmer Live

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Steve Ballmer at CES 2010

Took this photo last year in Vegas when Steve was speaking at the Consumer Electronics Show.

I’m not there this year, but am eager to hear what he has to say, especially after such a rip-roaring 2010 with the launches of Windows Phone 7 and Kinect for Xbox 360.

His speech starts at 6.30pm PST so watch it live on the Microsoft News Center or on our Facebook page

If you’re in Europe and 3am is a little early for you, watch the webcast in the sames places tomorrow over your cornflakes.

Also, make sure you follow Microsoft on Twitter for all the updates from the show!

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See more photos from last year’s CES!

There’s Only One Ronnie Corbett and Harry Enfield!

Terrific stuff from two British comedy legends poking fun at Apple, Orange, Blackberry and Microsoft in this Christmas Special video.

Can’t help noticing the glaring omission in that line up though! Smile

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