DigiTales & Other Stories

Phil Collins once told a story about how a bloke who lived in his village in Sussex knocked on his door asking for a loan. They poor guy had fallen on hard times and needed a few grand to see him though some debts. He promised to pay Phil back so, not knowing the guy at all really, Phil wrote a cheque never expecting to see the money again.

A few years later there was a knock on the door and the chap handed back the money and thanked Phil for helping him out. Collins’ faith and trust in human decency and honesty was enhanced, and it was as much a revelation for him as it was for the guy who asked for the money.

This morning I was walking through Victoria Station and ordered a black americano (marathon training!) from a very nice girl behind the counter at Cafe Nero. As her colleague was busy making it, I searched in my pockets for what I thought was a couple of quid, but slowly realised all I had was 75p. I apologised and said I didn’t have enough money. She shrugged and said it was OK.

As I walked off red & embarrassed she called me back and handed me the coffee! I explained I had no money and showed her the 75p. She smiled pointed at the tip cup (lined with coffee beans - nice touch!) and started serving the next customer.

I explained I’d be back tomorrow with the money and she said OK!

How often does that happen? What great customer service? Such a small gesture, but it set me up for the day, prompted me to write a post about trust and honesty and how it can be inextricably linked to business.

And now if anyone searches for something to do with Cafe Nero online they may well see this post and get a very positive impression too. 

Small, human gestures and nice touches can make all the difference - I don’t think we make enough of the these days! ;-)