Comments on: Bill and Jerry Show is Winning People Over http://www.melcarson.com/bill-and-jerry-show-is-winning-people-over.html Mel Carson collecting stories and insight from the digital media space and bringing them back down to earth... Mon, 15 Feb 2010 18:01:37 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: MelC http://www.melcarson.com/bill-and-jerry-show-is-winning-people-over.html/comment-page-1#comment-11644 MelC Mon, 22 Sep 2008 16:25:07 +0000 http://www.melcarson.com/?p=831#comment-11644 It's got you talking Dany and going out of your way to comment! Check out this post: http://www.melcarson.com/microsoft-windows-95-tv-ad-weve-come-along-way.html Still feel the same way? :-) It’s got you talking Dany and going out of your way to comment! Check out this post:
http://www.melcarson.com/microsoft-windows-95-tv-ad-weve-come-along-way.html
Still feel the same way? :-)

]]> By: Dany Baillargeon http://www.melcarson.com/bill-and-jerry-show-is-winning-people-over.html/comment-page-1#comment-11643 Dany Baillargeon Mon, 22 Sep 2008 16:14:19 +0000 http://www.melcarson.com/?p=831#comment-11643 Please! Advertising have to do with relevance. Just making a buzz isnt good enough for a brand. What does the MSFT say to the already pissed off consumer? « Hey! Bill Gates is funny »? The whole campaign sounds like : « We can't defend ourself on the basis of a real good product, so we'll make jokes. That way, you will forget how bad Vista is...» And as we can see, MSFT thinks it's a bad campaign too : the took it off! Please! Advertising have to do with relevance. Just making a buzz isnt good enough for a brand. What does the MSFT say to the already pissed off consumer? « Hey! Bill Gates is funny »?

The whole campaign sounds like : « We can’t defend ourself on the basis of a real good product, so we’ll make jokes. That way, you will forget how bad Vista is…»

And as we can see, MSFT thinks it’s a bad campaign too : the took it off!

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