Behavioural Targeting & Advertising Video from IAB UK
Nice, concise and visual from Nick Stringer and the guys at the IABUK
I wrote a piece for Media Week on BT last year.
As more and more main stream press start talking about privacy and the issues around it, I’m finding it easier for non-industry friends and family to accept behavioural targeting as a valid way to reach them and keep the services they love and care about FREE!!
Tell people Microsoft, Google and Yahoo! are about to start charging for search, video and email and there’d be a riot…….
Add your comment