Mel is Founder of Delightful Communications, a Seattle-based Social Media, Digital PR and Personal Branding consultancy. This is his personal blog, a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to people's faces.
Number 4 in our series is Denzyl Feigelson, the iTunes Store music visionary who came up with the 99c download and devised a way for Artists Without A Label to drive their own careers .
In earlier careers, he helped African artists working with singer-songwriter Paul Simon to break the US and became the first online florist to make a fortune with endorsements from Quincy Jones and Oprah Winfrey. For Feigelson, his radical ideas for the music industry preceded technologies that allowed them to happen.
The story of how they came about owed much to timing, persistence and an amazing life journey.
Our chapter profiling Feigelson traces his rise from music graduate and producer working in South Africa during volatile times, through to quitting the music industry, buying a farm in Hawaii and, several eureka moments later, paving the way for acts such as the Klaxons and Arctic Monkeys to find their audiences online.
Pioneers of Digital launches in October – pre-order your copy now by visiting Buy Pioneers of Digital Book and check back soon the next ‘reveal’.
Mel & Paul
P.S. Please help us generate awareness of the book by sharing this post using the buttons below!
A trail-blazer in the very important but often misunderstood (and underutilized) area of digital – Search Engine Marketing – Danny fell into journalism and SEO (Search Engine Optimization) through a burning passion to “understand things” by taking those things apart and reassembling them, helping anyone keen to learn from him understand the essence of whatever “it” was in a much more accessible way.
The chapter charts from 1996 the inception and success of his former brainchild Search Engine Watch, how he launched some of the best attended digital conferences in the world, what happened when he invited a representative from Yahoo! to attend the first one in 1999, what he does with his Lego, and his mantra for success in a fast-paced industry like online advertising and internet marketing.
The book launches soon, so pre-order your copy now by visiting this page: Buy Pioneers of Digital Book and check back soon for number four out of our twenty digital pioneers.
Today, we’re pleased to say Jess Greenwood, formerly from Contagious Magazine and now at R/GA, also agreed to be interviewed about her fantastic work at the London-based magazine and the growth of the publication and off-shoot divisions as “must go to” sources of industry creative inspiration and trends.
During a career that has had many twists and turns, Greenwood first became aware of the power of digital through a BBC comedy and the online community that grew up around it.
In her chapter, we’ll tell you what that show was, give you her sound advice for measuring the effectiveness of advertising online, and let you have some strong pointers as to what personal traits are needed to get into and survive in the industry.
As we promised last week, from now until the book’s launch, we’ll be giving you a more detailed sneak peek into the Pioneers of Digital we chose to profile and why their contributions to digital have been so important.
One of the best presenters in the business, Avinash has inspired thousands of marketers around the world to grasp the “magnificent opportunity” we all have to succeed in our business goals through digital.
In the chapter about him we reveal his colourful career journey from a tiny town in India, via the Middle East to Mountain View and his current role at Google, documenting more than a few hair-raising & “ah-ha” moments along the way!
We thank Avinash and Google for letting us tell his story. You’ll enjoy reading it we promise!