Here, the ex-CMO of Kodak, talks about storytelling in marketing, the “4 Es” of social media and how no-one ever died because an advertising campaign went wrong!
Our friends over at Microsoft Tag have helped Sports Illustrated take the plunge into mobile marketing-land with their revealing Swimsuit Edition.
When readers scan the tag they can:
· Vote for their favourite of the eight models competing for the chance to be a SI Swimsuit rookie in the 2012 issue. They can view photos and video of each model.
· Watch behind-the-scenes video of all 17 models in the 2011 issue.
· Share videos via Facebook, Twitter or e-mail.
· See their favourite 2011 models in “Model vs. Model,” featuring swimsuit models matched with a Nissan car.
· Download Sports Illustrated’s new Swimsuit Mobile App.
Great stuff from a team who’ve been covering a lot of ground recently like the new USA Today execution and 3M.
To time-pressed to read?
Spend 90 seconds watching the below video to see what Tag has to offer.
Well! If we’d known what we know today on Wednesday, I’m sure there’d have been a much different conversation between me and Ash Choudhury from Nokia as we waited for the social media for big brands panel to start.
Got a bit distracted last night by this projector ad on the side of a building in Hammersmith. Apparently they were showing up on buildings near our offices in Victoria too.
I like this approach.
You don’t expect it to be there, it’s dynamic, it captivates and engages, and has something for everyone – a girl in the office was most enamoured with the guy model that appears shortly after this lady.
Flic En Flac, on the west coast of the island where we were staying, is peppered with more than twenty dive sites just 5 minutes off the beach, so we needed a good PADI company to guide us to the best spots.
If this site has piqued your interest in hiring Mel, either as a speaker for your event or as a consultant for your business, contact him now to start a conversation about how he can help...