May, 2010 Archive

Video of my presentation yesterday at the Dell B2B Social Media Huddle

Based on our white paper Learning & Earning

Check out all the videos from the day here: http://www.ustream.tv/user/Dell_Inc/videos

Enjoy…

Couldn’t resist sharing this warning on the back of my #OhSoHealthy brazil nuts:

“This product is packed in a factory where nuts and sesame seeds are handled”

Saw this ad on the train last night.

Toshiba will basically refund the cost of certain TVs if England bring home the World Cup from South Africa.

Clever marketing ploy or just an obvious lack of faith in our boys without Beckham?

Some folks have told me the overload ads from the Bing team didn’t make them want to use the service because it didn’t give them a tangible reason to switch.

All part of the grand plan, it’s ads like the above that address those who want to see Bing delve a little deeper into the power behind the experience.

The Internet Explorer 8 team have set up the Life Academy site to inspire 18-25 year olds to come up with an idea for the chance to win £10K to make that idea come alive.

“Internet Explorer is constantly improving to help you socialise with your friends, work smarter and make life easier. Now we’d like to give you the opportunity to bring your own ideas to life and help shape the future.

Internet Explorer 8 Life Academy is a competition which celebrates the Internet, its wealth of possibilities and lets you explore your potential.

From the environment to the arts, simply tell us your idea for making a difference in the world. If you impress our judges you could turn your idea into reality. And, just like Internet Explorer 8, we’ll help you on your way to achieve the best possible results.”

The team did some in-depth research into the “Net Set” generation and found:

• 84 per cent of those surveyed think that the internet makes life better
• 33 per cent of the ‘Net Set’ say their greatest worries today are money related
• 68 per cent of all young Brits already have or would participate in online campaigns or petitions
• Four out of five people surveyed see the internet as the place to go for inspiration and knowledge

Find out more on the research here and don’t forget to spread the word about the competition by retweeting this post or pointing young people to the Life Academy site.

I blogged about Multi-Screen Advertising at Digital Hollywood last week.

This is a nice video showing what a campaign scenario might look like.

Video walk-through posted a couple of months ago on Engaget as part of their review of the new phone from Microsoft which will be here by Christmas.

Check out the official site in Silverlight………hoping to get my mitts on one soon!

And that’s not me saying it but the guys at www.Stuff.TV

Specifically they call out in the mag – (I can’t find it online):

1. Windows Phone 7

2. Bing

3. Windows 7

4. Xbox Project Natal

5. Surface

6. Windows Live

7. IE9

8. MSN Video Player

9. Office 2010

Check out my interview with Ashley Highfield who thinks articles like the above prove that Microsoft is getting its mojo back!

Digital Hollywood is going great here on Santa Monica beach in Los Angeles. The Loews Hotel is excellent and the digital discussion has been fast and furious.

I’ve cranked out about 5 posts so far.

Here are the top 3:

Multi-Screen Advertising Gets Upfront at Digital Hollywood

Video: Talking Advertising Accountability at Digital Hollywood 2010

Video: Xbox LIVE and Branded Entertainment at Digital Hollywood

The huge news from yesterday is that we’re hosting TED at Cannes this summer.

For anyone who doesn’t know about them, they run these talks where people from all walks of life come and share ideas to an live audience and the videos get seen my thousands across the web.

I download them to my Zune HD and watch them on the train.

One of my favourites is Blaise Aguera y Arcas from Microsoft (who I met a few years ago to discuss how best to demo Photosynth) talking about Bing Maps.

We are very excited about the TED event. We’ll have access to the speakers and will be interviewing and blogging from the venue too so check out our Cannes Lions 2010 page for updates.

Went out last night with my mate David McKimmie who was regaling stories of his latest movie exploits. He’s a post production supervisor for FOX and has just finished Wall Street 2 with Oliver Stone.

While were in Sushi Roku on Ocean, I spotted Peter Gabriel about 4 feet away.

I’m a huge fan, but reminded myself of how embarrassed I felt for interrupting Ian Botham’s dinner a few years ago in London.

I didn’t bother him.

But if I had, just think of what he could do with a Surface table at one of his live shows?!