Just watched the live webcast from Spain on this new beauty!
Check out all the details and start saving – not too hard though – I’m sure they’ll be affordable!
Technology - Taste - Travel
Mel, following a foray into the world of acting is now Community Manager at Microsoft Advertising, a position that takes him across the globe speaking about internet marketing and social media. This, his blog, is a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to peoples face.
Wrote a post on in-game advertising earlier on the work blog, but thought it’d be cool to share here too.
I’m not a huge soccer fan, but this execution of advertising is, as my brother-in-law Chasen would say, “pretty righteous!”
Essentially the technology targets particular ESPN coverage information to what ever teams are playing in the game.
So if you’ve chosen Portsmouth as your team, the ads that come up will be promoting the next match they’re playing that’s going to be on ESPN.
Simple but effective!