Mel is Founder of Delightful Communications, a Seattle-based Social Media, Digital PR and Personal Branding consultancy. This is his personal blog, a collection of news and anecdotes which Mel hopes will inform as well as bring a smile to people's faces.
If you have one of the handsets knocking around, maybe it’s slipped down the back of the sofa or you know someone who’s sported one down the pub, make sure you check out the numbers below and I’ll have a Fortnum & Mason Hamper for letting you know!
So this is the demo of Looking Glass that Stephen Kim gave at Advertising Week in New York a few days ago.
A few hours before I’d published a post about the code-named LookingGlass which outlined its features, but more importantly that it’s a proof-of-concept and just one of a number of projects teams at Microsoft are working on to really start making sense of all the data available within the social media space and make it actionable.
I interviewed a few folks after the presentation and the reception was great. What agencies and advertisers alike were excited about was the ability to layer external data on top. So using APIs you’ll have the functionality to add in call centre numbers or sales information to really knuckle down and spot trends or potential pitfalls that you can then do something about, and quickly!
Today we’re announcing LookingGlass and doing a ton more Tweeting and Blogging.
But check out the demo Yusuf does in this video. If you don’t have 40 minutes for the whole thing then just fast forward to the Bing demo at about 10.30 and that jaw dropping virtual reality stuff at 21 minutes!
Really pleased with this combined effort from our design/marketing/community teams at Microsoft Advertising.
We’ve just launched this Advertising Week 2009 social media hub which includes a Twitter feed of everything being talked about in relation to the event and videos of interviews we’ve done before and we’ll be doing during our time there.
Did you know that 77% of jobs in the UK require some sort of IT skills? To us digital marketers, sparking up a laptop or downloading the latest version of Tweetdeck seems like second nature, but to a lot of people just sending an email must seem like a hefty mountain to climb (ask my new mother-in-law!)
This morning on BBC Breakfast our UK MD – Gordon Frazer – talked about Microsoft’s new Britain Works initiative.
A company as big as Microsoft would not be doing its duty during a recession if it just battened down the hatches and fended for itself. All the research says that skills and investment in business developed during lean times pay dividends in the end, so MS have kicked off a 5 part plan:
1. Partnerships with NGOs – Microsoft will build on existing relationships and create new partnerships with employment focussed NGOs to support their work in getting hard-to-reach people back to work. Support for NGOs will be in the form of cash, software and volunteering time.
2. Apprenticeships – The Partner Apprenticeship programme will be rolled out from the pilot area in the West Midlands to a national offer. The apprentices are trained by a Microsoft IT Academy and after 7 months are working full time for the partner.
3. Technology start-ups – Through the BizSpark programme we are supporting the creating of thousands of software development jobs in new technology startups.
4. Training Vouchers – We will be providing 450,000 training vouchers to enable selected client groups access to IT training.
5. Britain Works Skills Portal- www.microsoft.com/uk/britainworks – The Britain Works website will provide people with full information on all the training and work opportunities available through the programme.
The idea is to help 500k people into work by 2012.
It’s things like this that make me proud to work for Microsoft!
Described as “a new, dynamic, global media brand for the travel industry” – they have a new site – www.Tnooz.com – where you can sign up for updates as no doubt he puts the finishing touches to the offering.
Intriguing to say the least!
Could “nooz” be related to “news”, given Kevin’s background as a journalist?
Since our wedding three weeks ago, not a day has gone past without someone asking for the transcript of my friend Dom Doyle’s quite brilliant “reflection” he gave on that day.
Well we’ve gone further than that and uploaded the 8 minute video!
Dom’s a mate of mine from school who now teaches theology at Boston College in Harvard.
When we asked him a few months ago if he would say a few words, we had no idea quite how much he would wow the assembled (and make so many women swoon) with his kind words, incisive English wit, deep human insight and theological candour.